24 February 2020

Franchises of Pionerskoye JSC are becoming popular

     Pionerskoye JSC, which is 60 years in business this April, the oldest enterprise of Kamchatka's agro-industrial complex, is actively seeking modern ways of working to provide production and marketing activities, said Vasily Misharin, executive director of the mentioned poultry farm.

          

 

    Pionerskoye JSC, which is 60 years in business this April, the oldest enterprise of Kamchatka's agro-industrial complex, is actively seeking modern ways of working to provide production and marketing activities, said Vasily Misharin, executive director of the mentioned poultry farm.

     The company’s relevant goals are digitalization of the enterprise, automation of management processes, and reduction of non-production costs.

    Organizational measures taken by the new management of the enterprise, the factory’s shareholder, the Development Corporation of Kamchatka (DCK), will allow to reduce costs by at least 30 million rubles this year due to the planned increase in production volumes.

    The expansion of the range of products continues. There are such categories of eggs “Derevenskoye”, “Health”, and “Baby”, that have already become popular among consumers, and in the near future there will be a new species enriched with useful microelements.

   The company's management implements the practice of expanding its own retail outlets which are approved by the shareholders. More than a dozen trading posts of the factory’s trading network sell its products (more than a third of the output) with a minimum trade margin.

   One of the directions of the factory’s modern marketing policy is to make franchise agreements with commercial structures of the region, so that they could enter the market under the trademark of Pionerskoye JSC, which is already popular with the residents of the region. One of the first such outlets in the coming days will begin its work in Petropavlovsk-Kamchatsky at the intersection of Bochnyak and Tushkanova streets. The next step is the opening of the second pavilion of the company, that concluded a franchise agreement with Pionerskoe.

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